The purpose of the session is to highlight patterns of media use in areas of the world where conflict and unrest is rife and where reliable research into media behaviour can be carried out.

Using the experience and data from surveys and qualitative research carried out by InterMedia in recent years, the first session of this two-part workshop will examine trends, looking particularly at how new technologies are influencing the ways in which media are being used. The analysis will provide pointers for those using the media to convey material seeking to alleviate or resolve conflict, helping them to make more informed choices about the ways in which they use media, based on the behaviour of actual users.

Following a general discussion of the methodological and other issues impacting upon high quality and reliable research in difficult environments, we shall draw on examples from quantitative and qualitative research carried out in the following countries and regions:

• Africa - DRC, Somalia and Zimbabwe
• Middle East - Iraq and Lebanon
• South Asia - Afghanistan, Pakistan, Tibetan refugees

In the second part, we shall focus on AudienceScapes, a new tool being developed to provide interactive access to InterMedia's extensive quantitative and qualitative research on communication habits in developing and transitional countries worldwide:

• Background to AudienceScapes
• Current and future capabilities
• Demonstration

In both sessions, time will be set aside for discussion of the issues raised.

 

Hosted by InterMedia

 

 

Allen Cooper, Consultant to InterMedia UK Ltd. 

 

Peter Goldstein, Project Director, AudienceScapes 

 

Susan Gigli, Chief Operating Officer, InterMedia

 

Thursday, 4 June 2009, 2:30 p.m. and 4:30 p.m., Room C