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Multimedia revolution and the traditional media

Multimedia revolution has been one of the biggest buzzwords among media people for more than ten years. But not until the last couple of years have the frown lines on the faces of many media managers started becoming seriously deeper.

Web 2.0 applications such as YouTube, flickr and Facebook are consuming the media time budget of young audiences. Bloggers and Internet-only broadcasters compete for the attention of users, online publications like the Huffington Post deliver free news to everyone, causing media managers like Bodo Hombach of the German WAZ Group to fear that with the omnipresence of free media, the end of quality journalism might be near.

Hosted by Deutsche Welle

Moderation:

Simon Spanswick, Chief Executive, Association for International Broadcasting, UK

Panelists:

Cristiana Falcone, Director Media and Entertainment Industries, World Economic Forum USA Inc.

Tim Weber, Business editor, BBC News, UK

P. N. Balji, Director, Asia Journalism Fellowship, Singapur

Dr. Nick Brambring, Vice President Advertising and Regional Manager CEE (Central and Eastern Europe), Zattoo, Switzerland

Salim Amin, Head of the pan-African media company A24 Media, Kenya

Axel Schmiegelow, CEO, sevenload, Germany