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The young generation: is anyone watching, anyone listening?
Parents often complain that their teenage children have lost contact to the traditional media - they hardly watch TV, do not listen to radio and never touch a newspaper.
Nearly 100% of the 14-19 year olds in Germany are online. From 5% ten years ago to nearly 100% today - never before in history has a mass medium grown faster than the Internet.
What are the teenagers really doing online? Are they merely chatting, watching videos via YouTube and playing online games like World of Warcraft? Or is something new emerging? A way of using a mass medium which through its interactive features and its social networking possibilities let traditional media look stale and boring by comparison?
Moderation:
Wednesday, 3 June 2009, 4:30 p.m., Plenary Chamber